GAME YOUR WAY
TO TALENT.

Belgium and the Netherlands are home to 15 million gamers. Among 18 to 30 year olds, nearly 3 in 4 play mobile games weekly and well over half play on PC or console.

Gaming is no longer a niche. It is one of the largest attention environments for the next generation of talent.

The real question is not whether gaming is relevant for recruitment. It is whether your employer brand shows up where future hires already are.

Gamified hiring graphic

Trusted by recruiters who stopped waiting for candidates to find them

LVNL Deloitte Port of Antwerp Bruges EY BDO

INSIDE THE DECK.

From gamified selection assessments and creator-led UGC campaigns to gaming events that build real employer brand presence, this deck breaks down how modern recruitment shows up where talent already spends time.

Three tools. Real campaigns. Numbers from teams already running them.

Best Practices & Methodology

The playbook, in practice

  • Job profiles matched to gaming audiences in aviation, logistics, and financial services
  • Employer brand placed inside gaming communities, reaching audiences who already trust the medium
  • Mini games that show candidates what the job actually feels like before they apply
  • Event activations where candidates do something instead of collecting a tote bag
Cases & Next Steps

How to show up in gaming

  • LVNL used gaming assessments to find air traffic controllers, filling roles that CV screening consistently misses
  • Assessments surface candidates who perform well but screen badly on paper
  • Creator content beats job board ads on reach, click-through, and time spent with the brand
  • Gaming-inspired booths and events have engagement rates that far outweigh traditional job fairs

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